You are launching a new lighting brand and you need to build your sales network. What agency is the right fit? There are a number of...

Over the last year I have experimented with AI for Social Media post and interaction. I even used it to build my new website. I have run...

There are a number of opportunities for a lighting sales person to engage in the design, specification and sales buying process. First-...

So we talked about who the players were on the design side. Now let’s talk about the build side. General Contractor: hired by the owner...

So who are the players in this business from the design community side? (I will address the more industrial market in another post but...

Hi welcome to my new website. The purpose is to share my knowledge of the lighting industry and my views. Everything here is my personal...

Why your email list is key to your success. Have you heard the phase don’t build on rented land? Social media has overtaken the world of...

Who is John Galt? Who is John Galt? The famous opening to Ayn Rand’s Atlas Shrugged. As a Regional Sales Manager is Who is your...