Who is John Galt?

Who is John Galt?

Who is John Galt? The famous opening to Ayn Rand’s Atlas Shrugged.

As a Regional Sales Manager is Who is your customer?

While you look to engage with designers, reps, sales people, distributors and electrical contractors who is your key customer and where can you get greater reach and build deeper relationships?

Technically the electrical distributors send you and order and write you a check so they are your customer.

I would look though at where you can have the greatest influence and make the greatest impact in the maket and that is by partnering with your Lighting Sales Agencies.

Get to know each segment of the agency: Specifications, Distributor Sales, Contractor Sales, Quotes and Project Management.

These are your true customers.

Get to know the sales people individually and support the entire team to help move both your company sales and your Lighting Agent’s business forward.

Happy selling