Why your email list is key to your success.
Have you heard the phase don’t build on rented land?
Social media has overtaken the world of marketing and it is where a large portion of the business world gets their information.
This is the draw to constantly post updates on Social networks such as LinkedIn and Instagram.
Beware…. A simple algorithm change can cut you off from your key customers so always find a way to stay connected.
Something very simple:
Start building an email list and send relevant and interesting updates to your customers on a regular basis.
Social networks are great but an active email list gives you a direct connection and helps build your credibility and business relationships.
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