Finding the Right Agency PartnerYou are launching a new lighting brand and you need to build your sales network. What agency is the right fit? There are a number of...
AI vs HumanOver the last year I have experimented with AI for Social Media post and interaction. I even used it to build my new website. I have run...
Where are sales opportunities in the process?There are a number of opportunities for a lighting sales person to engage in the design, specification and sales buying process. First-...
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