Finding the Right Agency Partner You are launching a new lighting brand and you need to build your sales network. What agency is the right fit? There are a number of...
AI vs Human Over the last year I have experimented with AI for Social Media post and interaction. I even used it to build my new website. I have run...
Where are sales opportunities in the process? There are a number of opportunities for a lighting sales person to engage in the design, specification and sales buying process. First-...